While she has often been open about her love for animals, especially her pet dog Dude, Anushka Sharma has now decided to campaign for yet another cause this Diwali. After her recent initiative to prevent culling of stray dogs in Kerala, Anushka is now encouraging people to celebrate Diwali in a safer and ‘Pawsitive’ note by asking them to reduce noise levels. Anushka Sharma will generate awareness & sensitize people towards reduction of noise and fire crackers for the sake of animals through the ‘Pawsitive’ initiative. Around Diwali, fire crackers generate massive noise pollution. It’s a proven fact that in Indian cities, noise pollution levels go up by a stupendous 80 to 100 per cent around Diwali. The sound created by these crackers scares animals & disturbs their everyday life patterns. Ahead of Diwali, Anushka will launch an extensive social media campaign through Facebook & Twitter to encourage people to reduce use of crackers, especially in residential areas.

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