Editor-turned entrepreneur Shekhar Gupta is gearing up to launch products for television, digital and print media under his company, Mediascape Pvt. Ltd. Gupta, who was editor-in-chief of The Indian Express for 15 years, quit the Viveck Goenka-owned newspaper in June and briefly joined the India Today group as its vice-chairman, before moving into an advisory role at the company. For a start, Mediascape, registered in 2000, will launch two television shows for NDTV Ltd’s English news channel. The programming tie-up between Mediascape and NDTV is expected to be announced on Monday.

Currently, Gupta hosts the interview-based show Walk the Talk for NDTV 24X7 run by Prannoy Roy’s broadcasting company. “With the two shows, Mediascape will make its debut in the media sphere. Other than doing things in partnership with NDTV, Mediascape also plans to get into digital and print media,” said Gupta, chairman and managing director of the company. “We will launch different products across media but they will all be in the news genre,” he added. The company has started hiring people and two top-level business executives have already joined Mediascape in Mumbai.

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