Utilising his 15 years of experience across genres, he has created great programming for Zee TV. From broadcasting to content generation, it’s an amalgamation of several aspects. Here we are talking about Zee TV’s programming head Namit Sharma who with his creative thoughts has bought some best ideas to the table. For ‘The Content Hub’, indiantelevision.com had a quick chat to get his views on today’s story-telling and the power of story writers. According to Sharma, our stories are universal and emotion driven. “Of course”, comes a prompt reply from Sharma when asked whether Indian content has the ability to travel international. “It all depends on who’s selling it and who’s buying it.”

He cites the example of MIPCOM, the global market for entertainment content across all platforms. “At MIPCOM, there are Latin American companies selling Telenovelas which get bought by Indian companies. The difference between what we do here and what they do there is, they market them better,” he says. According to him, the channel’s current offering Jamai Raja can easily travel internationally. On the contrary, he feels that a concept like Satrangai Sasural won’t be accepted abroad because it is culturally very sensitive.

Click Here To Read More