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TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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THOUGHT FACTORY: THE NSD AGENDA – SOUL–STRIP…OR DRAMABAZI?

Monojit Lahiri does an interview-based close-up of the contentious issue of training and investigates if it helped actors brea...

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AMIT KHANNA’S JOURNEY AS A LYRICIST

 

Shantanu Ray Chaudhuri goes past many of Amit Khanna’s talents and brings fo...

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TEACHER’S DAY: TO SIR WITH LOVE!

On ‘Teacher’s Day’ Monojit Lahiri pays homage to some inspirational game changers and life transformers, who...

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THE COMMONALITY BETWEEN OTT STARS AND EUROPEAN ACTORS

Monojit Lahiri investigates to find out if what OTT stars are to Bollywood today, is what European actresses were to Hollywood...

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MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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A MAN EXTRAORDINAIRE: ARUNBHAI GANDHI

She worked with him for twenty years and he remained a friend till his last days. Saroj Satija remembers Arun Gandhi in this t...

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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?