Amazon.in, along with MTV, has rolled out a content marketing initiative ahead of the festive season. The e-tailer has partnered with MTV Brand Studio to launch a music festival leading up to the launch of Amazon.in’s festive season sale – Great Indian Festival- Tyohaar Bade Dilwala.The music festival has been created and conceptualized by MTV Brand Studio, which aims to provide brands with creative solutions for reaching out to their audiences. Musicians including Badshah, Vishal &Shekhar, SunidhiChauhan, Papon and Shaan will be a part of the gala festival, which will be simulcast across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD, on September 30, 2016 at 11 PM.

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