Ranveer Singh is known to be more than just a Bollywood superstar. He has often pushed boundaries and ventured into unchartered territories with utmost ease and complete conviction. As the brand ambassador for Ching’s Secret, he took on the avatar of ‘Ranveer Ching’ in a one-of-its-kind branded music video. Now he puts his money where his heart is. Ranveer will champion the Akshaya Patra Mid-day Meal programme in a global fund-raising drive initiated by Ching’s Secret (and YRF). To kick-start the drive, Ranveer will personally sponsor mid-day meals for 10,000 children for a year. Says Ranveer, the champion of the drive, “It gives me the most amount of joy to spread love, to spread happiness. There’s nothing better than to feed a child, to educate a child. I love kids! I especially feel for underprivileged kids tremendously.” The Akshaya Patra Foundation runs the world largest (not-for-profit) Mid-day Meal programme in association with the Central and State Governments. Their mission is to ensure that hunger does not prevent children from getting an education. The Mid-day meal programme ensures that children attend school rather than work to earn enough for a meal a day. With 243 kitchens situated in 10 states of India, the Foundation serves freshly cooked, nutritious meals to over 1.4 million children every school working day.

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