Wildlife channel Animal Planet has announced its fifth annual campaign, where Sonakshi will be the face of the channel's 2016 "Where Tigers Rule" campaign. "Danger Se DarrNahiLagta Endangered Se LagtaHai" Sonakshi said in a statement, expressing her long held emotion on the tiger crisis in India. The campaign will have the "Dabangg" actress inviting viewers to watch the month long programming on tigers and will relate her affection and dependence on her mother to a cubs' love for their mother. "I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature," Sonakshi said.

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