It's not just about novelty, it's about knowledge.
It sounds like something a couple of stoners would dream up in a late-night toke fest, but The Scratch & Sniff Book of Weed is very real. It's also more serious than you might expect. The book's decision to incorporate the novelty sniffing element was sudden, but perfectly logical, says co-author Seth Matlins. In fact, he and his co-author and partner, Eve Epstein, were "surprised that nobody had done it yet."

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