Content Asia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion. "Tech, content, platform, revenue, language and genre" are the foundations when it comes to YouTube's business world over and it is no different in India. Satya Raghavan, head of entertainment, YouTube India said this in a one on one discussion with Janine Stein, editorial director, ContentAsia. The discussion took place at vdonxt asia, the d two-day convention focusing on the future of digital business. Raghavan spoke in detail about each aspect and felt, "Vernacular content is the next big thing on online video,". He was of the opinion that "localisation and hyper localisation will attract the next pool of users to digital content."

 

Read more at www.afaqs.com