How Vice’s Feminist Channel ‘Broadly’ Plans To Get Women Right
by The Daily Eye Team August 5 2015, 4:07 pm Estimated Reading Time: 1 min, 17 secs“TO BE HONEST,” Tracie Egan Morrissey tells me. “I actually don’t really care what men think or how they feel.”
It’s about ten minutes into our interview when I first ask Morrissey about men. We’re laughing. We’re serious. We’re talking about lady power suits, Rose McGowan, the lack of dedicated lesbian bars, abortion pills, a female motorcycle club in New Orleans, hangovers, Florida, a women’s boxing group in Kenya, witches, how mansplaining is not a real word (Morrissey has banned it), Caitlin Jenner, and feminism. Lots of feminism.
Morrissey is excited. She’s tired. She’s ready, sort of. She’s telling me about all the different kinds of stories that will be told as part of Vice Network’s new website: Broadly. She’s the editor-in-chief of Broadly, a women’s interest platform that will feature original, reported stories on pretty much everything from a female perspective with online videos and articles. (“No hot takes,” Morrissey insists).
An ambitious new project, Broadly is a marked departure from Vice’s past. Founded in 1994 as a print magazine, Vice earned its reputation as a snarky, urban, “hipster’s bible” long beloved by, well, young men. Broadly, however, is very much not that, and its launch marks a serious effort for Vice to expand its audience—and the kinds of stories it tells.