HYDERABAD: Achyuta Rao, president, Andhra Pradesh Balala Hakkula Sangham (APBSH), was aghast when he saw children fighting over a chocolate. One little boy dismissed a pink Kinder Joy chocolate that is also categorised as ‘For Girls’. “The chocolate tastes the same, but is packaged differently. It comes in two colours – blue, for boys and pink for girls. It also has toys that scream of stereotypes. There are superheroes and cars for boys and princesses and butterflies for girls,” informs Achyuta Rao and APBHS has taken the responsibility to explain the negative effects it has on growing children.

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