Ogilvy & Mather has created a thought provoking campaign featuring acid attack survivor Reshma Qureshi in a bid to end sale of acids. There is no dearth of make-up tutorial videos on YouTube. But, a particular video, featuring Reshma Qureshi giving out beauty tips, stands out. In her tutorial for ‘perfect red lips’, Reshma explains how to keep them moist, line them neatly and achieve the desired results.

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