When A Grove Of 100 Trees In Israel Was Planted In Pradip Shah's Honor, A Seed Of An Idea Started To Germinate. Shah, A YPO Member Since 1997, Founded Grow-Trees.Com In 2010, Combining His Desire To Give Back To Society With His Son Karan's Emerging Expertise In Computer-Based Business. The Idea Was Progressive And Elegant: Reshape The Celebration Of Special Occasions By Replacing Paper Cards And Floral Bouquets With Planting A Tree ? Or An Entire Grove ? Commemorated With An E-Certificate. A Single New Tree Can Provide Value To An Impoverished Community, Restore A Damaged Environment, Attract Healthy Wildlife And Clean The Planet's Air ? A Considerable Value, Considering The US$1 A Tree Price Tag. Read More at www.businessinsider.in