Sophia Amoruso wants to get something straight about the term “Girlboss”. “It’s about choosing for ourselves what success looks like,” she explains. “I don’t want to equate it with the word feminism.” Granted, it’s her phrase and, accordingly, should be hers to define. In 2014, Amoruso published #Girlboss, a self-help book-slash-memoir about the launch of her fashion brand Nasty Gal. Nasty Gal was an eBay store that became an e-commerce beast, selling clothes inspired by celebrities including the Olsen twins, Sienna Miller and Kate Moss, and pulling in revenues of almost $28m in 2011. The New York Times dubbed Amoruso a “Cinderella of tech”; she appeared on the Forbes 30 Under 30 list, and was named one of its richest self-made women. Then, in November 2016, she filed for bankruptcy. “It was a very slow face plant,” she says, drily.

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