Products marketed to children are more divided by gender stereotypes than ever, but the Internet is increasingly offering alternatives to Hot Wheels and Barbies.
Walking into a toy store, it doesn’t take long to see the differences between girls’ and boys’ toys. Pinks and purples and frills and bows dominate some aisles; others are filled with blues and grays and greens, or trucks and tiny soldiers. It’s a color-coded minefield that can affect children’s development in pernicious ways, suggesting what they should like to do and who they should aspire to be before they’ve had the opportunity to figure that out on their own.

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