This proposal outlines the strategic benefits of partnering with The Daily Eye under the proprietorship company of Vinata Nanda in the name of VINATAGE, and the exciting potential for mutual growth and impact within the media and entertainment industry.  

Introduction

The Daily Eye, a distinguished online media platform, is differentiated from all film and television business and gossip magazines for its huge outreach to independent artists, writers, authors, filmmakers, documentarians and journalists.  It exemplifies contemporary cultural and political commentary, particularly at the crossroads of cinema.  

With a robust online presence boasting over 200,000 followers across various social media platforms and a cumulative outreach touching half a million social media users, The Daily Eye has established itself as a pivotal conduit between creative communities and the pressing issues of our times.

Associated with film festivals in India, South Asia and across the world, the online magazine partners with Film Critics Circle of India (250+ film critics across regions and languages), Vikalp Docuwallahs (1000+ documentary filmmakers), Tasveer (South Asian Film Festival Seattle) and KASHISH (Asia’s biggest LGBTQ+ film festival Mumbai).

We take pride in curating a diverse array of voices, including eminent commentators, film critics, journalists, filmmakers, poets, artists, and screenwriters.

Our Offerings

1. Social Media Reach: With a cumulative outreach of 500,000 social media users spanning Instagram, Facebook, Twitter, YouTube, and LinkedIn, The Daily Eye provides a powerful platform to amplify your brand's message to a highly engaged audience.
2. Email Database: Our extensive email database comprises 20,000 professionals and creative individuals from entertainment, academia, media organizations, and philanthropy. This presents a unique opportunity to connect directly with key stakeholders and decision-makers within these industries.
3. Content Excellence: The Daily Eye delivers insightful and thought-provoking content from industry stalwarts such as Dhruv Somani, Khalid Mohamed, Monojit Lahiri, Shantanu Ray Chaudhuri, Utpal Datta, Aparajita Krishna, Sharad Raj, Vandana Kumar, Humra Quraishi, Soumya Duggal, Jiya M, Harshad Sharma, Vinta Nanda, and more.
4. Flagship Events: Under our flagship platform, ELEVATE, we organize events featuring speakers from the media and entertainment industry, as well as social scientists and specialists from leading foundations, organizations, and academic institutions. These events serve as prime networking opportunities and platforms for thought leadership..

Partnership and Investment Proposal

Investment Opportunity: We are seeking a strategic partner, equity stakeholder in The Daily Eye for an investment of Rs 25 crores.

Purpose of Investment: The investment of Rs. 25 crores will be utilised in the following ways:

• Expanding The Daily Eye readership base through subscription offers and rebuilding the platform and coordinated channels – Rs. 1 crore
• Establishment of Bombil International Film Festival for Independent and Documentary Filmmakers – Rs. 2.5 crores
• Establishment of Elevate Awards for Excellence in Cinema, Web Series and Television – 2.5 crores
• Creation of Corpus of Rs. 10 crores for sustained growth and development and expansion of The Daily Eye
• Return of Rs. 5 crores to investment made by owner amounting to 50% of equity shareholding.
• Commissions and expenses to formulate and close the partnership/deal – Rs. 4 crores

Recovery Plan: Our strategy aims to recover the investment over a three-year period through diversified revenue streams including:

• In-Magazine Sponsorships: Attracting premium sponsors for prominent placement of their campaigns in our publication.
• Sponsored Editorials: Offering sponsored editorial opportunities to brands seeking high visibility.
• Sponsored Events: Bombil International Film Festival for independent and documentary filmmakers, and Elevate Awards for Excellence in Cinema, OTT and Television.
• Social Media Activation: Leveraging YouTube and other social media platforms to enhance brand engagement and drive advertising revenue.

Strategic Goals:

1. Expand Our Reach: Grow our audience base and extend influence in the media and entertainment landscape through targeted marketing and content distribution strategies.
2. Enhance Content Quality: Invest in higher quality content creation and attract distinguished contributors to enhance reader engagement and loyalty.
3. Increase Event Impact: Scale our flagship events and introduce new initiatives to foster industry collaboration and attract sponsorships.
4. Boost Campaigns and Coverage: Amplify our campaigns and provide comprehensive coverage of significant cultural and entertainment events, thereby increasing advertising revenue.

Projected Timeline:

We anticipate achieving full recovery of the investment within five years through aggressive revenue generation strategies and careful financial management.

Why Partner with Us:

• Proven Track Record: Established presence in media and entertainment sector with a loyal and growing audience base.
• Strategic Growth Initiatives: Clear roadmap to expand operations and revenue streams.
• Commitment to Excellence: Dedication to enhancing content quality and delivering impactful industry events.

Annexure 1:

Resume: Vinata Nanda

Introduction: 

This CV highlights Vinata Nanda’s extensive experience and contributions to the field of media and entertainment, presenting her career progression and achievements. Her strengths are: Filmmaking, Production, Scriptwriting, Content Strategy, Research, Photography, Digital Design, VFX/Motion Graphics.  

Professional Summary: 

Vinata is a distinguished professional with a wealth of experience in Indian theatre, television, and film. Launching her career in the mid-1980s, she has collaborated with prominent directors and significantly impacted Indian media as a director, producer, and writer. Vinata edits and publishes The Daily Eye, an influential online magazine at the intersection of culture, cinema, and politics. 

With a robust background in content strategy and ideation, Vinata has also spearheaded various social initiatives through media. She has held key positions on the executive committee of the Producer’s Guild of India and the Indian Film and Television Director’s Association (IFTDA) and continues to be an active member of IFTDA and the Screen Writers Association.

Vinata has served as a jury member for prestigious awards such as the Screen Awards, Laadli Media Awards, and KASHISH Pride Film Festival. She has also curated the cinema section for the Kala Ghoda Arts Festival, showcasing her dedication to the arts. 

Career Experience:

Theatre:

• Visual Art Designer and Assistant Director (Mid-1980 to present)
  • Worked with Nadira Babbar at Ekjute, one of India’s leading theatre companies.

Film and Television:

• Assistant Director
  • Worked with renowned directors Shekhar Kapur, Raman Kumar, Manjul Sinha, Mainak Trivedi, and Ramesh Talwar.
• Founder, Tracinema (1990)
  • Produced, directed, and wrote several successful television series.
  • Created the trailblazing series Tara (1992-1997), which was highly popular among Indian women and topped the ratings.
  • Produced other notable series: Shatranj, Umeed, Raahat, Raahein, Agnichakra, Sansaar, Deewar, and Miilee.
  • Directed and co-produced the series Aur Phir Ek Din with Soni Razdan.
  • Directed and wrote Kabhie Kabhie and produced/directed music videos for Plus Channel under Mahesh Bhatt and Amit Khanna (1998-2000).

Feature Films:

• Director, Co-producer and Co-writer, White Noise (2005)
  • The film starred Rahul Bose and Koel Purie and screened at various international film festivals.
• Director, #SHOUT (2024)
  • The feature length documentary traced the history of feminism in India and explored the #metoo movement.

Content Strategy:

• Director Ideation, Zee Network (2000-2002)
  • Head of programming and content strategy for 16 television channels across different genres and languages.

Social Initiatives:

• Founder, Project SMITA (1989-2006)
  • Produced documentaries and Entertainment Education (EE) content.
  • Created television serials Sheila and Kasbah on maternal and child health and rural development in partnership with UNICEF, VHAI, and the Ministry of Health and Family Planning, Government of India.
  • Produced and wrote feature films Anant (AIDs), Aparajita (Girl Child), and the documentary The Distant Thunder.

Collaborations and Programs:

• Co-founder and Creative Director, The Third Eye Program (2013-2018)
  • Partnered with USC Annenberg School of Journalism and Communications, Norman Lear Centre’s Hollywood Health and Society, and supported by the Bill and Melinda Gates Foundation.
  • Facilitated accuracy in media discourse on health, environment, and sustainability.
  • Conducted workshops with children in media-dark areas of India, enabling them to produce and direct short films on community issues such as Drinking Water and Sanitation.

Contact Information: 

Phone: +919820040680

Email: vintananda@gmail.com