In The News

null
A Milestone Year For Media

A Milestone Year For Media

by The Daily Eye Team December 31 2015, 2:38 pm Estimated Reading Time: 0 mins, 40 secs

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 marked several milestones for the media and entertainment industry. The foremost was the rollout on 29 April of the Broadcast Audience Research Council (BARC) India, the country’s homegrown television audience measurement data. The launch was announced by BARC chief executive Partho Dasgupta in a tweet. BARC was planned and executed as an alternative to TAM Media Research Pvt. Ltd, the audience measurement system put in place by information and insights firm Nielsen and Kantar Media, a WPP company. BARC, on the other hand, is a joint industry initiative of broadcasters, advertising agencies and advertisers that have together funded the new study on television viewership.

Read More at www.livemint.com




Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of thedailyeye.info. The writers are solely responsible for any claims arising out of the contents of this article.