The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising industry. Startling trends about urban plus rural combined TV Audience Measurement, based on data collected over 22 to 31 weeks, were revealed at the BARC Road Show in Mumbai on September 7. Adding of Bharat (rural) to India (urban) in the survey has increased the average daily reach of TV by 3 times to a whopping 450 million!   The 30-minute total (urban +rural) gross impressions are 19.5 billion with urban share of 10.6 billion

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