~ Bringing voices from the field into the homes of urban audiences ~

New Delhi, 22 July 2015: The agricultural sector in India has made significant strides in the last three decades, with the emergence of smart practices that are being adopted by farmers. CNN-IBN in partnership with Monsanto, presents a one-of-a-kind series titled ‘Smart Agriculture’ that gives you an insight into how modern technology along with smart and sustainable farm practices are rejuvenating Indian agriculture.

The series will enlighten viewers about smart agricultural practices being used, to help increase productivity and minimize challenges. It underlines how agriculture can be a profitable proposition with technology and agronomic practices that minimize resource use, reduce input costs and enhance productivity.

Based on a consumer centric approach, Smart Agriculture will demonstrate the latest agricultural practices through case studies of farmers across the length and breadth of India, interspersed with informative bytes from the industry experts. It will talk about the growing use of practices like contract farming, drip irrigation, farm mechanization to name a few; the complexities and challenges faced by the Indian farmer; and the state of agricultural policy making.

Radhakrishnan Nair, Managing Editor, CNN-IBN, said “The whole objective behindSmart Agriculture is to acquaint our audience with the changing trends and the developments in the field of agriculture. Our aim is to present a layman friendly show to create a connect with our viewers.”

Don’t miss ‘Smart Agriculture’ starting from 25^th July, every Sat & Sun @ 4:30 PM exclusively on CNN-IBN.

ABOUT TV18

The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen – and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on towww.network18online.com