If beauty means skinny, young, fair women with straight, long, flowing hair, what are dusky, chubby, aged, bespectacled women with short, curly hair doing in Dove's latest ad campaign?
Breaking the rules of beauty, that's what.
The personal care brand from HUL takes all the conventional notions of beauty and flips them around in its latest multi-media ad campaign, one that makes a strong case for 'real beauty'. The idea is to celebrate the "diversity within beauty" as film maker Pan Nalin, who has captured the images and videos for the campaign, puts it.

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