Today in a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announced the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucas film in collaboration with Bad Robot dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefitting the world’s most vulnerable children. Disney has committed US $1 million to support the launch of Star Wars: Force for Change. Fans can now contribute directly at Omaze.co/Star Wars for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21st until 11:59pm PST July 18th.

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