New Delhi, 2^nd January 2015: IBN7 brings to its viewers the most comprehensive programming on one of the biggest annual religious events for Hindus, the Magh (Kumbh) Mela.  

 In accordance with the traditional Hindu calendar, this holy fair is organised every year during the Hindu month of Magh. The Magh Mela is actually a smaller version of the Kumbh Mela, hence is also known as the mini Kumbh Mela. Magh Mela is held every year on the banks of Triveni Sangam (the confluence of the three great rivers Ganga, Yamuna and Saraswati) in Allahabad, Uttar Pradesh. Every year, the Magh Mela commences on the day of Makkar Sankranti in January, with multitudes of pilgrims taking a holy dip at the Sangam. A huge number of devotees arrive here annually and stay in makeshift houses or tents at the Sangam, spending the entire month of Magh in prayers. This period is known as “Kalpavas”. IBN7 will bring out the historical facts about the famous Magh Mela along with its lesser known facets.

From Monday, 5^th January 2015, IBN7 will air a half-hour show @9.30 am to portray the cultural spectrum and identify the spirit that defines this tradition. The series will feature the temporary city set up for this religious gathering, saints talking about the myths related to the Mela and Kalpavas,stories behind the food organized for Kalpavasi, the various rituals to be followed, the enchanting songs and bhajans that are sung and many more such interesting facts. An extensive line up of walk throughs, short stories and live telecast of the maha snans will be covered by IBN7’s team of reporters.

 

Don’t miss the exclusive daily show starting from 5^th January 2015 at 9.30 AM-10 AM, only on IBN7.

 

ABOUT TV18

The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD, MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen – and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com