Inside The Company That’s Made Viral Videos Big Business.
by The Daily Eye Team August 10 2015, 4:22 pm Estimated Reading Time: 0 mins, 44 secsNATE GRANZOW SETTLES into his chair and taps a few keys on his keyboard. Two large computer screens blink to life. The left screen has a browser with so many open tabs it looks like a comb. Granzow clicks a tab, and up pops a list of 40 videos he must watch in the next hour. “Stingray scares little girl!” reads the title of one YouTube clip. It’s about a minute long, and shows two toddlers leaning over a pool, watching stingrays swim by. The boy accidentally touches one and screams with delight. Seeing this, the girl sticks her hand in the pool. When a stingray swims near, she yanks her hand back and makes a face. “Hmmm. She didn’t get scared enough for me,” Granzow says, banishing the clip with a click.