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Social Media Sharing, News And Opinion Leadership: Recent Research.

Social Media Sharing, News And Opinion Leadership: Recent Research.

by The Daily Eye Team July 10 2015, 4:45 pm Estimated Reading Time: 0 mins, 31 secs

Although social media channels have not yet become the primary way that the public at large accesses news, many recent reports and studies confirm that social networks are fast becoming a major part of news distribution and engagement. The opportunities are substantial, despite the fact that social media companies are increasingly asking customers to pay to reach large audiences. In a June 2015 report, the firm SocialFlow analyzed 8 million posts shared by its clients — which include many media companies — and concluded that these posts had generated 116 billion impressions and billions of additional engagements or interactions with content.

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