News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the number of meters On Thursday, BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers and TAM India, the television audience measurement joint venture between Nielsen and Kantar, announced the formation of a new meter management company. This will run the meter operations and will supply raw data to BARC India. This is undoubtedly welcome news for the broadcasting industry and especially for the news broadcasting industry. We spoke to leading broadcasters and asked their opinion on the latest development.

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