Roughly 1.26 billion movie tickets were purchased in North America between January 1 and December 31 of last year, according to preliminary estimates by The Hollywood Reporter. That sounds like great news, a massive number. It is not. That’s the lowest attendance since 1995. That’s the year Toy Story came out. It was 11 years before Disney bought Pixar. Val Kilmer was playing Batman. James Bond had just returned after a 6-year hiatus. It was the year of Braveheart. But really, it was the year of Water world. Attendance is never the number Hollywood touts because it’s never very impressive. It goes up slightly some years and some years it goes down a bit. Instead, they focus on “box office” which is a fancy term for revenue. But it’s also bullshit, because never explicity stated when touting “box office 

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