Tweets flutter across desi airspace like it’s migration season all year round. Whether it’s a celebrity telling cyber bullies to back off, or our very own external affairs minister delivering sweet relief to her 7 million followers, Twitter has equipped millions of Indians with the ability to speak out and be heard.

In 2016, a simple tweet calling attention to starving baby rhinos at the Kaziranga National Park, orphaned due to the devastating Assam floods, received an outpouring of support. Almost immediately, food and drink conglomerate Nestle India sent help on the way, sponsoring 103 cartons of milk towards relief efforts.

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