Here’s a commercial that should undoubtedly charm the Film judges at Cannes. It’s a spot out of Japan by agency Mori Inc., featuring incredible mathematical choreography by Furitsukekagyo air:man. Trying to figure out what’s going on is half the fun, so we won’t spoil who the advertiser is, or what they’re selling. But stick with it through the whole three minutes. The reveal at the end makes you suddenly understand what you’ve been watching—a delightful moment that’s rare in advertising.

Read more at www.adweek.com