For years, Google allowed its engineers to spend 20 percent of their time on personal projects they thought would ultimately benefit the company. The tech giant has since scaled back on the policy, replacing it with a more focused approach to innovation, but Google’s famous “20 percent time” gave rise to some of its most successful products, including Gmail and AdSense. Back in 2010, a Bombay-born engineer named Amit Sood used his “20 percent time” to kickstart the Google Art Project, an effort to digitise the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. It was a Google-sized ambition that fit the company’s mission to “organise the world's information and make it universally accessible and useful.”

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