A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including WhatsApp in their digital media mix. May we chat about this? Digital Agency Executive: Sure, just WhatsApp the questions and I’ll call you back. Now, when a noun is used like a verb, you know you’re onto something potent. The ease and convenience of WhatsApp is lost on no one, least of all brand managers and digital agencies. Even Delhi Traffic Police is using it as a medium to connect with citizens; so far, the department has received over 85,000 complaints, in audio, video and text form, on its helpline number, via WhatsApp alone. What are the most common ways in which WhatsApp is being used as a medium of communication by brands?

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