Since Pandit Nehru every prime minister has talked about films and music being India’s soft power. We all know of Raj Kapoor’s following in the Russia, east Europe and China. Of “Awara Hoon” sung across continents. Amitabh Bachchan has been voted “Star of the Millenium” in a BBC poll. The three Khans have legendary followings across nations. Similarly Indian cuisine is virtually global now as is yoga and the Indian textiles.

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