Alan Rusbridger, editor-in-chief of The Guardian, on the massive response to the newspaper?s fossil fuel disinvestment campaign and the urgent need to take action on climate change.

The idea for ?Keep it in the Ground? ? the campaign on disinvestment in fossil fuel-based energy companies launched by The Guardian early this year ? was seeded by Editor-in-Chief Alan Rusbridger, who will soon step down from his 20-year leadership of the highly respected media group. In order to save the planet from catastrophic climate change, global temperatures have to stay within a 2?C threshold. This can be achieved if the 200 top fossil fuel companies wind up operations or shift to alternate renewable fuels. The campaign is therefore urging organisations to divest from such companies, and has started by petitioning two of the biggest philanthropic organisations: the Wellcome Trust and the Bill and Melinda Gates Foundation, to do so. The other arm of the campaign is to change readers? mindsets on the imminent threat of climate change, by telling the story more effectively and through different media. Mr. Rusbridger spoke to Parvathi Menon in London about the campaign.

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