Kellogg?s and General Mills will join Mars, Unilever and Nestl? in signing BICEP?s Climate Declaration, proving consumers can influence global supply chains Campaigns don?t need to be an all-dancing, all-singing affair to be a success. Over the last 18 months, over 640,000 people have spoken up as part of Oxfam?s Behind the Brands campaign, asking the 10 biggest food and drink companies to do more to tackle gender inequality, land grabbing and climate change. Many of the brands have listened, proving that consumer power is still a force to reckon with. At the heart of the campaign is a desire to see Associated British Foods, Coca-Cola, Danone, General Mills, Kellogg?s, Mars, Mondelez International, Nestl?, PepsiCo and Unilever, use their power to tackle global sustainability problems. This includes shaping how their suppliers do business and how the industry lobbies governments.

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