Children’s television has long been peppered with ads selling sugary snacks and drinks as fun, adventurous options for cool kids in the know. Now a study suggests that many of these spots also promote these products to parents as nutritious, family-friendly choices. Over the course of a year, commercials for about half of the 51 children’s food and drink products advertised on network, cable and syndicated television in the U.S. targeted parents, often with themes of family bonding, nutrition and active lifestyles, researchers report in the journal Pediatrics.

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