We had a tough time telling the family of a high risk pregnant woman to take special care of her and register for delivery at the district hospital. Despite repeated caution and reminders, the conservative family continued to ignore the well-meaning advice.??This was an observation shared by Rohit Gupta, former district collector of Churu district in Rajasthan, while recalling his experience of the launch of ??oad Bharai??scheme that he had launched to create awareness on the care of high-risk pregnant women.

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